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The Reasons Cell Phones Must Be Included in Representative Sampling Plans
There is good reason we are seeing such an increased interest in cell phone sample during this political season. The NHIS findings show a consistent growth trend for cell phone usage—and at SSI, we’ve...
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Approaches for Integrating Landline and Wireless Sample
Right now, cell phone frames and landline frames overlap, because people often have both a landline phone and a cell phone. Therefore, they have the opportunity to be represented in both sampling...
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How do we define parents?
written by Keith Phillips Conducting both parents and kids market research is important for many industries. But what does it mean to be a parent? And how does our definition shape the questionnaire...
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4 Keys to Successful Phone-to-Web-Recruits: Lesson 2
Lesson Number 2: Measure What You Treasure The key to successfully fielding quantitative research is to measure and monitor key performance indicators. In a traditional telephone survey, monitoring...
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Tracking the Big Data Backlash
written by Jackie Lorch A simple online travel search, less than 5 minutes long, can result in the creation of your own personal posse: dozens of companies following your every online move from that...
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Top 10 Things About Questionnaire Design
written by Pete Cape, About the questionnaire: 3. It’s a conversation, make it flow like one. End subjects and introduce new subjects with separate text pages. Take time to thank, praise and...
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Respondent-driven Sampling
written by Paul Johnson, So I was excited for the AAPOR webinar on hard-to-reach populations because I really feel like this is the hardest nut to crack in the industry. Unfortunately, I left being...
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Difficult questions
written by Jackie Lorch In another example of the power of word selection in survey questions, researchers at the University of Pittsburgh examined how physician communication affects end-of-life...
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How will you connect with friends and family this summer?
written by Daniel Somerset North of the equator, the mercury is rising and summer is here. Students are finally out of school and parents are taking time off work. But what’s the best way to spend...
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Is responding to emails getting in the way of your job?
written by Daniel Somerset, For a good number of us, when the alarm goes off we start our day by reaching for our smartphone to check our email. Once out the door and at the office, we again open our...
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