Wings
written by Jackie Lorch It’s Superbowl week in the US and the media is full of football stories–not only about the teams, but all the hoopla that surrounds the event; not least the food. Skimming...
View ArticleLinsanity! What Can Market Researchers Learn from Jeremy Lin?
written by Keith Phillips For those of you who don’t know, Jeremy Lin is the starting point guard for the New York Knicks. Lin got his first NBA start on February 6th and scored 28 points with 8...
View ArticleThe Teenage Brain: A Work in Progress or Fit for Purpose?
written by Jackie Lorch Research over the past decade, made possible by advances in imaging technology, has shown us that the human brain takes much longer to develop than previously thought. The fact...
View ArticleAppearing Not to Care
written by Keith Phillips People know when someone has put in the time to make a quality product. The same holds true for a quality survey. Participants can tell when the survey experience has been...
View ArticleThe Reasons Cell Phones Must Be Included in Representative Sampling Plans
There is good reason we are seeing such an increased interest in cell phone sample during this political season. The NHIS findings show a consistent growth trend for cell phone usage—and at SSI, we’ve...
View ArticleApproaches for Integrating Landline and Wireless Sample
Right now, cell phone frames and landline frames overlap, because people often have both a landline phone and a cell phone. Therefore, they have the opportunity to be represented in both sampling...
View ArticleHow do we define parents?
written by Keith Phillips Conducting both parents and kids market research is important for many industries. But what does it mean to be a parent? And how does our definition shape the questionnaire...
View Article4 Keys to Successful Phone-to-Web-Recruits: Lesson 2
Lesson Number 2: Measure What You Treasure The key to successfully fielding quantitative research is to measure and monitor key performance indicators. In a traditional telephone survey, monitoring...
View ArticleTracking the Big Data Backlash
written by Jackie Lorch A simple online travel search, less than 5 minutes long, can result in the creation of your own personal posse: dozens of companies following your every online move from that...
View ArticleTop 10 Things About Questionnaire Design
written by Pete Cape, About the questionnaire: 3. It’s a conversation, make it flow like one. End subjects and introduce new subjects with separate text pages. Take time to thank, praise and...
View ArticleRespondent-driven Sampling
written by Paul Johnson, So I was excited for the AAPOR webinar on hard-to-reach populations because I really feel like this is the hardest nut to crack in the industry. Unfortunately, I left being...
View ArticleDifficult questions
written by Jackie Lorch In another example of the power of word selection in survey questions, researchers at the University of Pittsburgh examined how physician communication affects end-of-life...
View ArticleHow will you connect with friends and family this summer?
written by Daniel Somerset North of the equator, the mercury is rising and summer is here. Students are finally out of school and parents are taking time off work. But what’s the best way to spend...
View ArticleIs responding to emails getting in the way of your job?
written by Daniel Somerset, For a good number of us, when the alarm goes off we start our day by reaching for our smartphone to check our email. Once out the door and at the office, we again open our...
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